We Outside - Soccer Fest

We Outside partnered with Nike LA, Nike Soccer, Destination Crenshaw, and SKY to transform the Intuit Dome Plaza into a community celebration of soccer, Black culture, and culture. With only 3 weeks to execute, I independently led and created all visual assets for the event — from concept to final execution.

The challenge: create the first-of-its-kind community watch party across every touchpoint with minimal lead time.

I handled brand strategy (naming, color system, logo), all promotional assets (social, invites, signage), environmental graphics (10–20ft banners, venue looping videos), merchandise (staff jerseys), vendor coordination for production, content capture (360 photo/video), and post-event deliverables (recap video graphics, event deck).

Results: 2,145 RSVPs, 64 street soccer participants, 6,194 social engagements, 105k+ impressions.

Watch the KTLA5 coverage