We Outside - Soccer Fest

We Outside took over the Intuit Dome Plaza celebrating soccer, black culture and community. In partnership with Destination Crenshaw, Nike LA, and SKY, I lead and created all the visual assets for this event.

With only 3 weeks to plan, we had an opportunity to create the first of its kind community watch party forging a bond between Crenshaw and Soccer.

My role was completely hands on across every touchpoint. Here's what my responsibilities were:

• Event Naming

• Logo creation + brand colors

• Event invite design

• Promotional social design

• Way Finding signage

• Venue looping video graphics

• Staff jersey designs

• Sourcing / coordinating vendors for printing

• Banner designs / multiple 10ft - 20ft banners

• Content capturing / 360 Photo + Video

• Event recap video assets

• Event recap deck

As a result, We Outside received over 2,145 RSVPS. With 64 street soccer participants in 1v1 and 4v4 halftime competitions. It reached over 6,194 engagements shared on social totaling in over 105k impressions.