OPI - Interactive Guides
Responsible for the creation of 3 interactive guides on OPI.com
1. OPI Nail Clinic - The challenge of this project was to create graphics rather than photos due to the unsightly imagery that would support each treatment. I was able to present a solve by creating iconography and presenting it in a light, fun and cute way.
2. Nail Art Guide - The goal of this guide is to help users find the best style of nail art for them. To solve this I worked with nail artist to define trending categories and turned them into vector illustrations that allows the users to find which nail art style speaks to them.
3. Formula Finder - Between Nail Lacquer, Powder Perfection, Gel Color, and Infinite Shine, the options can be overwhelming. This guide was created to help users decide which system is best for them based on their personal nail health and goals.