The challenge of this project was to highlight an existing product in a new way.
With the inspiration of bad infomercials, we leveraged the brands playful and quirky traits to produce a series of videos that highlight the best products attributes and selling points. Claims such as 180+ Iconic Shades, 30 second dry time, Color that last, Shine for 3 weeks, etc were requested by the OPI marketing team as main messaging points per video.
My role in this project was to combine image, claims, and graphics into moving, easy to read, 15 second videos.
