grime

This project was to create a mark and brand identity for Grime. 

After brainstorming, sketching and playing with typography, I kept coming back to the shape of the octahedron. The meanings and symbolisms behind these shapes share a common thread to the core of what Grime is. 

The shape of the Octahedron symbolizes reflection, compassion and healing. Resting on a point, it signifies the careful balance of multiple forces.

GRIME - BY ANY MEANS NECESSARY is a private and small batch apparel line. Although it is still in the developmental phase, Grime's primary mission is to become an entity of all things creative.