RTA - EXODUS / SPRING 2026
For luxury streetwear brand RTA's EXODUS SS26 launch, I solved a tight timeline challenge: create a full campaign when final production pieces wouldn't arrive until days before launch.
Using generative AI tools (Midjourney, Nano Banana Pro), I expanded the lookbook aesthetic to match the collection concept, then refined each image in Photoshop to match final production specs. I generated video sequences in Kling 2.0, edited in after effects into a 30-second hero spot with mixed audio, and adapted assets across paid media. Also included a homepage redesign exploring elevated luxury positioning.