Photoshoot and layout design for CompoSecure's annual white paper

The ask: Create assets to be used in for annual white paper themed around millennial wealth and the global adaptation of metal cards.

The budget: $25,000 total (Pre-production to Post-production) 

The challenge: The CompoSecure brand has always served as a white label for major financial institutions as their manufacturer of metal credit cards. Because of this, a photoshoot of this kind was new and well overdue. We wanted to use this as an opportunity to also capture evergreen content which meant a minimum 2 day shoot, one studio day and one lifestyle day. In addition to Art Directing this shoot, I also was responsible for the production and casting of talent and crew. 

The solution: The approach this in the most cost effective way, I had to make sure every cost made sense. One solution was booking a hotel for the lifestyle shoot day instead of recreating in a studio. This allowed us access to several scenes and surfaces along with a place to store our equipment and work for the day. Additionally hiring a nail tech to be on set allowed us to save on retouching. All the props were rented or personal items. For talent we choose 2 people, male and female of different skin tones. Extensive planning and preproduction meetings ensured maximum efficiency on set days allowing us to plan out an accurate shoot schedule and shot list based on each camera set up. The styling of each shot was not only planned out in advance, but we utilized mobile surfaces allowing us to shoot one scene while prepping for the next. 

The result: Not only did we succeed in our shot list, this shoot also resulted in a large library of original evergreen images as well as straight forward product shots for comping / mockups. 

My role: Beyond the art directions this shoot, I also produced it from start to finish. This includes managing the budget, hiring the photographer and crew, booking logistics of locations and studios, hiring models, creating the shoot schedule, coordinating pre-production meetings, and the management of retouchers in post-production.